The design system, based on emojis, strongly appeals to a young age group. Not only are the emojis visually captivating, but they also allow for quick expressions without relying heavily on typography as a design element.
The color palette is extensive and highly saturated to evoke excitement while maintaining an appealing, youthful balance.
Consistent branding across all aspects infuses the youthful essence of emojis and the vibrant color palette.
I collaborated with designers and creative leads to illustrate characters, badges, contribute to the logo, and create the brand direction and guide.