identity
showcase
PROJECT 5
Branding a Send-off Event for the 2019 Graduating Design Class at Wichita State University.
ROLE
LEAD DESIGNER
TEAM
WSU DESIGN CLASS
WORK
LOGO DESIGN
BRANDING
ART DIRECTION
MAY 19'
PROJECT 05
The Identity event was a design exhibition and celebration of the graduating class, providing every student with an opportunity to contribute while showcasing their own work.
On the day of the exhibition, we hung 18 banners, each towering over 13 feet in height. These banners featured individual student photos alongside distinctive expressions of the Identity brand and showcased their design portfolios.
SIGNATURE MARK
In creating the Identity branding, each student had the chance to contribute to the project, building upon my initial direction. The abstract fingerprint icon served as a foundational element, designed on a grid that allowed every designer to customize and incorporate it into the overall branding.
2023
2023