PROJECT 05
The Identity event was a design exhibition and celebration of the graduating class, providing every student with an opportunity to contribute while showcasing their own work.
On the day of the exhibition, we hung 18 banners, each towering over 13 feet in height. These banners featured individual student photos alongside distinctive expressions of the Identity brand and showcased their design portfolios.
After pitching the concept of the show to the class, we began to create the brand under my direction. I created the logo and brand direction for the project.
After pitching the concept of the show to the class, we began to create the brand under my direction. I created the logo and brand direction for the project.
SIGNATURE MARK
In creating the Identity branding, each student had the chance to contribute to the project, building upon my initial direction. The abstract fingerprint icon served as a foundational element, designed on a grid that allowed every designer to customize and incorporate it into the overall branding.
