Muhammad AliCenter
Overview
The redesign of the Muhammad Ali Center website focused on translating the energy, color, and storytelling of the museum into a dynamic digital experience. The goal was to create a platform that honors Muhammad Ali’s legacy of creating change, pursuing justice, and inspiring greatness, while introducing his message to new generations. Inspired by the bold visual language found throughout the museum, the experience established a flexible system that balanced expressive design with clear navigation and accessibility.
I collaborated with design directors to define the art direction, develop the UI system and modular components, and design key pages throughout the experience. My focus was on creating a cohesive digital language that carried the spirit of the Muhammad Ali Center across the site while maintaining consistency, clarity, and ease of use.
Role
UI Designer
Disciplines
Art DirectionUI Systems
Created With
DOGSTUDIO/DEPT®
Year
2023
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