The visual direction hinges on the LOST side of the collaboration with the idea of a "lost" signal representing people temporarily losing sight of their goals.
In a collaboration between Vans and LOST, this drop brings both brands together with a unique visual style across limited edition shoes, packaging and campaign touch points.
The campaign uses the colors and visual language of old VHS tapes expressed across the different mediums while the unboxing experience reminds people to stay on their path.