VANS X LOST
2019
Packaging
Motion Design
Branding
Campaign
Award
AAA–Best in Show Award (Kansas City)
AAA–Gold ADDY Best Brand Identity Campaign
Team
Jesus Originales
Concept
Art Direction
Design
Motion Design
Concept
Art Direction
Design
Motion Design
Allison Stucky
Painting
Painting
Guiding with the power of design
The visual direction hinges on the LOST side of the collaboration with the idea of a "lost" signal representing people temporarily losing sight of their goals.
In a collaboration between Vans and LOST, this drop brings both brands together with a unique visual style across limited edition shoes, packaging and campaign touch points.
The campaign uses the colors and visual language of old VHS tapes expressed across the different mediums while the unboxing experience reminds people to stay on their path.
The campaign uses the colors and visual language of old VHS tapes expressed across the different mediums while the unboxing experience reminds people to stay on their path.
