Protein With Purpose
2020
Product Design
Motion Design
UI/UX
Team
Jesus Originales
Art Direction
Web Design
UI Design
UX Design

Mike McCoy
Creative Direction
Isaac Weisman
UX Design
Meg Stessman
Web Design
UX Design

Abby Smith
Nick Kinney
UX Writing
Amanda Shankle
Greg Standifer
Account Management
Creating digital sales tools
A digital experience as flexible as the ever-changing food industry and the users who need it.
As a main component of a greater trade show campaign, the website became a virtual platform to display Cargill’s various solutions to their industry’s pain-points. Created with the flexibility to add more content, the site engages users with a virtual narrative from the beginning leading into more detailed content.

The platform serves as an education tool in a variety of scenarios. Sales associates can use it as a utility tool to add to client conversations while individual users can explore the experience independently.
A multi-use product selection tool
Helping users cut through clutter and find the products they want.
This secondary product selection tool complements the website during trade show experiences and direct-to-client sales. The interface features flexible product categories and a tool that allows users to walk away from the experience with a copy of their desired information.

Similar to an e-commerce experience, users can search, gather product information, add products to a collection and send details outside of this experience for continued interest.
Wichita, KS
37°41’13.3”N 97°19’49.1”W
©2021 Jesus Originales
Protein With Purpose
PRODUCT DESIGN