The concept and creative direction for this design exhibition is based on the distinctiveness of all students in the graduating class.
Each individual draws from their own experiences in every piece they create. Identity put that process on display for everyone to see.
The branding showcases a distinct theme, but steps back when it’s time to let each body of work shine. The fingerprint mark is a key component that drives the visual direction and is modifiable to represent each student specifically.
On the day of the exhibition, 18 banners more than 13 ft in height hung high. Each banner contained an individual photo of the student showcased alongside a distinct expression of the Identity brand.